Also: why is it so satisfying to find a bargain?
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Relevant Research & References
Here’s where you can learn more about the people and ideas in this episode:
- Bapu Jena, professor of health care policy and medicine at Harvard University; physician at Massachusetts General Hospital; and host of Freakonomics, M.D.
- Richard Thaler, professor of behavioral science and economics at the University of Chicago.
- Daniel Kahneman, professor of psychology and public affairs at Princeton University.
- Amos Tversky (deceased), psychologist at Stanford University.
- Martin Seligman, professor of psychology at the University of Pennsylvania.
- “Harvard Youth Poll, 41st Edition | Spring 2021: Top Trends and Takeaways,” by the Harvard Kennedy School Institute of Politics (2021).
- “Support for Third U.S. Political Party at High Point,” by Jeffrey M. Jones (Gallup, 2021).
- “The Dangers of Categorical Thinking,” by Bart de Langhe and Philip Fernbach (Harvard Business Review, 2019).
- “Importance of Discounts and Coupons to the Overall Digital Purchasing Decisions According to Internet Users in the United States as of March 2018, by Age Group,” by Bizrate Insights (eMarketer, 2018).
- “The Binary Bias: A Systematic Distortion in the Integration of Information,” by Matthew Fisher and Frank C. Keil (Psychological Science, 2018).
- “Why JCPenney’s ‘No More Coupons’ Experiment Is Failing,” by Brad Tuttle (TIME, 2012).
- “Eudaemonia, The Good Life,” by Martin Seligman (Edge, 2004).
- “Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias,” by Daniel Kahneman, Jack L. Knetsch, and Richard H. Thaler (Journal of Economic Perspectives, 1991).
- “Transaction Utility Theory,” by Richard Thaler (Advances in Consumer Research, Volume 10, 1983).