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Amazon Primes the Third-Party Pump

amazon-primes-the-third-party-pump

With so much going its way already, one might wonder why Amazon.com keeps bothering with Prime Day. The answer is that it seems to have become a profitable endeavor.

That isn’t so apparent on the face of it. Amazon has long used major events to boost sales at the expense of the bottom line. And Prime Day is replete with cut-rate deals for Prime members that hardly seem profitable on their own. For instance, the latest two-day affair that ended Oct. 14 featured price reductions of nearly 25% on the mega-popular AirPods from…

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